About Crumb
Built by restaurant people, for restaurant people
We started Crumb because we were frustrated. Frustrated with POS systems that crashed during the dinner rush. Frustrated with support teams that didn't understand restaurants. Frustrated with technology that made simple things complicated.
Our story
Crumb started in 2019 when our founder Sarah was running a café in San Francisco. Every POS system she tried failed her in some way—crashing during rushes, requiring constant workarounds, or demanding expensive support contracts just to answer basic questions.
She teamed up with Marcus, an engineer who had built payment systems at Stripe, and they set out to create something better. Not just incrementally better, but fundamentally different.
Today, Crumb powers over 10,000 restaurants across the country. But we still run it like we're building for Sarah's café—focused on reliability, simplicity, and actually understanding what restaurant operators need.
"I built Crumb because I couldn't find a POS I trusted. Now I can't imagine running a restaurant without it."
Sarah Chen
CEO & Co-founder
Crumb by the numbers
Our values
The principles that guide everything we build
Reliability first
Restaurant tech has to work on Friday at 7pm. We engineer for that moment, not for ideal conditions.
Hospitality mindset
We treat our customers the way great restaurants treat their guests—with care, respect, and genuine helpfulness.
Simplicity wins
The best technology disappears. We work hard to make Crumb feel effortless, even when the underlying systems are complex.
Leadership team
Restaurant operators and technologists working together
Sarah Chen
CEO & Co-founder
Former restaurant operator and software engineer. Built the first version of Crumb in her own café.
Marcus Williams
CTO & Co-founder
Ex-Stripe engineer. Obsessed with building reliable systems that work under pressure.
Elena Rodriguez
VP of Product
15 years in hospitality tech. Knows what restaurants actually need, not what vendors want to sell.
David Park
VP of Engineering
Scaled systems at Square and DoorDash. Makes sure Crumb works on the busiest nights.
Join the Crumb family
We're always looking for talented people who care about building great products.